One of the least expensive and potentially most effective ways to promote your Web site or business is through public relations. These articles and resources are here to help guide you through that process. There are a variety of reasons the media and others may find what you have to say newsworthy.
To find a piece newsworthy, reporters and others in the media must be able to see a direct connection between the story and reader or listener interest. If they are not convinced a piece will be interesting to their audience, they will not be interested in your news. In other words, your public relations focus should be on what draws an audience.
Some newsworthy topics may include:
an award or other recognition
local interest topic or angle
association with a celebrity or expert
topic of mass interest (i.e. current hot topics)
conferences, lectures, or classes
public appearances
a contest or competition
public events
recognition in a professional field
exhibit news
tie-in to a publication’s regular column
holiday or event tie-in
tips articles
a how-to article
training classes
human interest angle
an unusual event or occurrence
an important event (either observed or participated in)
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