My Experience working as a marketing consultant has given me numerous opportunities to assist small businesses with their rebranding and marketing campaigns from the ground up. What's more, we were able to identify and reach their targeted markets successfully and cost-effectively time and again.
Previous Experience
Before I started my marketing company, I spent 3 years at Advocate Magazine as an advertising sales manager / ad copywriter / designer and layout manager. This experience taught me how important marketing and business principals in general are to effective business growth. I found working with business owners on their marketing very fulfilling and eventually took the advice of one customer and started my own consulting business part time with the blessing of my former employer. In June of 2006 I was able to launch the company full time and focus my energies on becoming a better marketing expert in order to serve my future clients.
My approach to Marketing includes the following:
Branding
Crafting an effective marketing message
Knowing your business and who you are as an individual
Understanding that ad design is about more than just images or copy
Budgeting realistically
Tracking Responses
Evaluating your strengths and weaknesses in the industry
Identifying and Understanding your market
Targeted Marketing
Personal Integrity
Customer Follow Up
Tailoring your products to a client
Organization
Keeping up with new technology, trends and opportunities
My Goal is to always be learning and growing personally and professionally and to assist my clients in doing the same in a manner that fits their business goals.
