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Creating and Tracking Successful Email Campaigns |
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Many small business people tend to look at marketing as an expense that takes profit away from the business, as a luxury item to "splurge" on when they have the money, but not a necessity. This approach is short-sighted. Marketing is an investment that increases profit and improves business value over time. Smart stock pickers' portfolios generally outperform the overall market. Similarly, smart marketers outperform the overall competition. Marketers and stock pickers are both able to see how strategic investments create opportunities for growth and profit. In fact, many principles of investing can also apply to marketing.  Comments (31) |  Add as favourites (0) |  Quote this article on your site | Views: 1877 | E-mail | Read more...
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Pros and Cons of Direct Mail Marketing |
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Designing an Effective logo |
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The Four Seasons of Publicity |
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Essentially, a yearlong approach consists of two strategies: - Timing your existing stories (new product introductions, oddball promotions, business page features, etc.) to fit the needs of the media during particular times of the year.
- Crafting new stories to take advantage of events, holidays and seasonal activities.
- Make sure you allow yourself and the media enough lead time to follow through on a story lead
lead time simply refers to the amount of time needed for a journalist to complete a story for a particular issue of a magazine or episode of a TV news program. For example, a freelancer for an entertainment magazine may need to turn in a story on Christmas movies by September 15. That's a lead time of three months, time needed for the editor to review and change the piece, the issue to be typeset and printed and distributors to place the issues on newsstands before December. Lead time can range from a day (for hard news pieces in newspapers) to a few days (newspaper features) to a few weeks (weekly magazines) to many months.
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